About us
OUR MISSION
Animals are still suffering and being tested on shampoo, mascara and other cosmetics. Testing cosmetics on animals is both cruel and redundant because there’s other ingredients that are safe to use which also leads to benefits. At least 500, 000 animals suffer and die worldwide due to animal testing. With that being said, we developed a high conscious vegan-friendly formulation with the power to protect lips from harmful free radicals.
OUR STORY
Hey there! This is Jennifer, and formulating lipsticks since 2020 has been my favorite project thus far. I started formulating lipsticks when I began my journey as a vegetarian gal. I started reading the ingredients of cosmetics and was not intrigued with the chemical compounds so that’s when I decided to formulate lip balms which then became a crazy idea to make lipsticks. It took me six months to come up with the perfect formula such as which oils are most essential and healthy to our beautiful lips. Then another eight months finding the right pigments. It became quite alarming to find out that most of these chemical compounds can lead to host of diseases and in most cases, they are testing cosmetics on animals.