About Us
OUR MISSION
Despite the availability of safe alternatives, countless animals continue to endure painful and often deadly testing for cosmetics such as shampoo and mascara. This cruel practice has led to the suffering and death of at least 500,000 animals globally.
However, there is hope. We believe in a high-conscious approach to beauty and have developed a vegan-friendly formulation that can protect your lips from harmful free radicals without harming animals.
However, there is hope. We believe in a high-conscious approach to beauty and have developed a vegan-friendly formulation that can protect your lips from harmful free radicals without harming animals.
OUR STORY
Hey there! This is Jennifer, and formulating lipsticks since 2020 has been my favorite project thus far. I started formulating lipsticks when I began my journey as a vegetarian gal. I started reading the ingredients of cosmetics and was not intrigued with the chemical compounds so that’s when I decided to formulate lip balms which then became a crazy idea to make lipsticks. It took me six months to come up with the perfect formula such as which oils are most essential and healthy to our beautiful lips. Then another eight months finding the right pigments. It became quite alarming to find out that most of these chemical compounds can lead to host of diseases and in most cases, they are testing cosmetics on animals.